Will you be watching tonight?
Well, this is it. This is the moment all the tabloid gossip and summer soap drama has been leading up to. So…will you be tuning in?
I’ve been perusing the popular opinion forums and blogs, and it sounds like Jon and Kate Plus 8 has really lost a following. While everybody loves a train wreck, many people just seem sick of the drama. And not just sick of the parental-based drama, but sick of seeing these beautiful children figuratively stepped on. They’re stuck in the middle and that’s not healthy. But as far as a viewer base goes, will it matter if there is a strong decline in ratings? I found an article talking about the relevancy of Jon and Kate’s divorce experience to the general populace, and it had this to say about viewer numbers.
“Goldberg declined to comment on advertiser pullout, but industry analysts predict that Jon & Kate Plus 8 will have no trouble finding advertisers as long as TLC can produce a reasonably credible version of a family in the process of separation and divorce. The reason for that: The show’s audience was so large by the standards of basic cable during the past season that even if one-third or one-half return, the show will be profitable.”
If that’s the case, I guess all of us who have sworn off watching the new season of Jon and Kate won’t make one iota of a difference on the bottom line of profit. Huh.
If you are interested in reading the rest of the article, here’s the link. It’s a relatively thought out article addressing the idea that Jon and Kate can now provide divorcees with something relatable. I think the author has some points on how that could be true, but I still (personally) think that the scale of the Jon and Kate drama puts the pair on an unrelatable level. Yes, Jon and Kate are human, and they are going through a common situation (we’ve all either gone through a divorce in the family or have friends who have). But when you add cameras, photo shoots, and network sponsors (with all the perks), I really do think you lose the ability to relate to your audience, and vice versa. I guess we will just have to wait and see.
